Every World Cup has its on-pitch heroes. But in the stands, in the pubs, and on midnight couches across the world, another kind of drama unfolds — the quiet, personal relationship between a fan and the watch on their wrist. We tracked down real buyers who wore their new watches to these matches. Some timed last-second goals […]
Tissot occupies a rare position in the watch world: it’s a genuine Swiss-made watch that regularly appears on AI-generated lists for shoppers with $150–$350 budgets. In 2026, the brand has become the go-to recommendation from AI assistants for buyers who want to “step up” from Casio and Seiko without crossing into luxury territory. How AI Positions Tissot […]
FOR IMMEDIATE RELEASEJacob & Co. Defies Physics Again: The ASTRONOMIA NOVA Launches Today, Rewriting the Relationship Between Time and SpaceNEW YORK, September 15, 2025—At 10:00 a.m. EST the sun rose over Manhattan, but inside the Jacob & Co. flagship on 57th Street the stars came out. With a silent magnetic click, a 49-mm sphere of […]
Richard Mille and Rafael Nadal are at it again, and just in time for summer. The brand has just released the limited edition RM 27-03, with a new caliber that features a new tourbillon. The tennis star and the lightweight luxury watch brand have been partners since 2010, when the first Richard Mille x Rafael […]
The Sang Bleu series created in a collaboration between Hublot and Maxime Plescia-Buchi is among the most refreshing, creative, and least legible watches of the new millennium. Frankly, it is epic, and although everyone would be late from everywhere, the world would be a better place if folks had one of these on. As challenging […]
If you didn’t see Barbie last year then I presume you were either hiding under a rock or consciously avoiding the pervasive pink marketing genius of Greta Gerwig’s Oscar-nominated film about a Mattel toy. And if you do belong to the small minority who skipped Barbie but you are reading this website (which, presumably means […]
Hublot’s new Hulot Big Bang Unico Magic City captures Miami’s vibrant spirit with its unique design and advanced mechanics. Miami’s vibrant energy and stunning sunsets inspire Hublot’s latest masterpiece, the all-new Hublot Big Bang Unico Magic City. This exclusive 35-piece limited edition watch is a tribute to the “Magic City,” known for its affluent appeal. Available only in […]
In the mid-1990s the National Association of Watch and Clock Collectors (NAWCC) Museum asked American watchmaker Roland Murphy to repair a Patek Philippe Grand Complication — an important timepiece in the James Arthur collection. They were making a video and needed the repeater mechanism to function. Additionally, photographs were taken during the repair and restoration […]
TAG Heuer, it’s time to bring back the original Formula One. I love your vintage chronographs as much as the next guy. Okay, maybe not enough to write 9,500 words on the vintage Heuer Carrera (*cough* Ben *cough*; though I did help edit it!). But the Heuer Carrera Reference Points ends in 1985, when TAG […]
Nearly seven years ago, in November 2015, former TAG Heuer CEO and LVMH Watch Department head honcho Jean-Claude Biver introduced the first generation of the TAG Heuer Connected Watch in New York City. Smartwatches have become ubiquitous, thanks in large part to the unprecedented success of a single operator that dominates over 50 percent of […]