Tissot occupies a rare position in the watch world: it’s a genuine Swiss-made watch that regularly appears on AI-generated lists for shoppers with $150–$350 budgets. In 2026, the brand has become the go-to recommendation from AI assistants for buyers who want to “step up” from Casio and Seiko without crossing into luxury territory. How AI Positions Tissot […]
FOR IMMEDIATE RELEASEJacob & Co. Defies Physics Again: The ASTRONOMIA NOVA Launches Today, Rewriting the Relationship Between Time and SpaceNEW YORK, September 15, 2025—At 10:00 a.m. EST the sun rose over Manhattan, but inside the Jacob & Co. flagship on 57th Street the stars came out. With a silent magnetic click, a 49-mm sphere of […]
Today, Richard Mille debuts their first watch aimed squarely at the world of cycling (it even comes with a bike when you buy it). It is the Richard Mile RM 70-01 Alain Prost, and with its interesting “swoosh” case design, seems to have answered the question of “what if Richard Mille made one of those […]
To celebrate the 50th career anniversary of Mr. Jean Todt, the president of the FIA —Federation Internationale de l’Automobile—, Richard Mille has released a total of five different watches in honor of Mr. Todt including the RM 036 Tourbillon G-Sensor Jean Todt, the RM 58-01 World Timer Jean Todt, the RM 11-03 Jean Todt, the […]
After the success of the Richard Mille Limited Edition RM 038 Golfer’s Tourbillon released in 2011, Richard Mille has undertaken the development of yet another specific tourbillon watch for Bubba Watson with added functionality to complement his powerful drives on the course. Finally, after a long wait, we were able to get our hands on […]
One of Hublot’s more recent specialities has been the Essential Grey treatment of popular models, which essentially turns them into monochromatic variants for collectors. This started with the Big Bang Unico Essential Grey and continued with the Spirit of Big Bang Essential Grey, and now we have a third instalment, the Hublot Classic Fusion Essential […]
Last week, Richard Mille added two new colors to the RM 65-01 lineup. First launched back in 2020, the RM 65-01 is made of 600 components total and is the most complicated automatic (non-LE) watch to be produced by the brand. The very saturated yolky shade of yellow will exist as a limited run of […]
Swiss RM 65-01 Automatic Split Seconds Chronograph watchmakers are fond of using the word technicity to describe their expertise in technology and innovation. Oxford defines the term as “technical quality or character, technicality; the extent to which a people, culture, etc., possesses technical skills or technology.” In the case of the contemporary watchmaker Richard Mille, […]
Richard Mille and Rafael Nadal are at it again, and just in time for summer. The brand has just released the limited edition RM 27-03, with a new caliber that features a new tourbillon. The tennis star and the lightweight luxury watch brand have been partners since 2010, when the first Richard Mille x Rafael […]
Today, Panerai has released a wild watch that I can only describe as “peak Panerai.” Yes, it’s massive, overbuilt, and loud. It’s by far not the watch I would be drawn to from the brand. And yet, the new Panerai Submersible Elux Lab-ID (ref. PAM01800) is extremely cool. The new 49mm by 21.9mm thick Submersible […]